I don’t limit the adventure just to the editorial world.

Copywriting for brands is a different creative process and the off-the-beaten-path detour I love. These copywriting services (your website, newsletters, blog posts, SEO articles, and Instagram captions) are up for grabs for select clients who work in mental health, creative professions, or adventure-related spaces. 

You’ve found your purpose, honed your skills, built your business. Now, you’ve got a message, but you don’t have the time or ability to articulate it. That’s where I come in. I’ve been working with words for over a decade so I can take the writing off your hands and shape it into something beautiful. The wording that represents your business can either support it… or kill it.

Whether it’s writing clever travel inspiration to sell your tour, or heartfelt copy that’ll resonate with prospective therapy clients, I’ve got this. Do I know about SEO? Oh, we go way back! Branding interviews? I ask the *right* questions.

Working with me feels like grabbing coffee with your favourite coworker where our time feels productive *and* fun. We’ll click if you’re ethics-driven, collaborative, and creative. 

Don’t believe me? Hear it from them!

  • “Sinead is an absolute treasure. Whether it's turning my thoughts into words, writing her words in my voice, or performing editing wizardry, her talents know no bounds. Plus, she's really nice. If you're in need of a copywriter, Sinead is it!”

    - Talia Pollock

  • “Sinead was the first person I hired to support me with my business and it was the best decision I made. I went from being totally overwhelmed and buried to feeling so supported. I describe Sinead as being the master of all things words; she's been involved in many parts of my business including weekly newsletters, sales page copy, website copy, and blog posts. She's even helped with social media content creation. Seriously, she's done it all! Sinead has been that kind of support where when I receive her work, I exhale in relief because I rarely have to do a thing—she nails it every time! And for those rare times where I have feedback, she receives it like a pro and easily adjusts course. I love that she's independent and doesn't need much from me; she can work without much back and forth. It's actually really rare to find someone who truly lightens the load and is a force multiplier, and this is exactly what Sinead has been to me. The big bonus is that she's also really pleasant and fun to work with, where it often feels like we're old friends catching up, but we get a pile of work done, too. I couldn't recommend Sinead enough.”

    - Kate Borsato, The Perinatal Collective

  • “I loved working with Sinead. I found it really enjoyable, the turnaround was great, and the copy amazing! She really nailed my voice and brand and I would 100% recommend her for anyone looking for copywriting.”

    - Ashley Harrison

  • “Sinead is extremely skilled in creating expert content based on inquisitive interviewing and research. I was always amazed by how seamlessly she gathered information and her growing interest in the topic made it even more authentic. Her ability to interview and capture my voice was both endearing and truly impressive. Working with Sinead was efficient and professional, and I greatly appreciated her collaborative approach and openness to feedback. As our relationship grew, I was able to let go more and more with confidence. Though Sinead was contracted for her work with us, she felt like part of the team and she'll always be the first person I contact for reliable, conscientious, and stress-free copywriting.”

    - Rafaella Fiallo, Healing Exchange

  • "Sinead is a delight to work with. She has a knack for getting to the heart of a personal narrative. For that, I credit her willingness to lean into vulnerability and reflect on the bigger-picture meaning behind her experiences, all while keeping a keen eye tuned to the little things that sometimes mean the most."

    - Heather Kang, Intrepid

  • “It's been such a pleasure working alongside Sinead at HI Canada! She consistently delivers compelling content aligned with our mission of promoting inclusive, sustainable travel. She has a knack for understanding what we need and quickly takes charge. She's not only skilled at writing and editing but also does a fantastic job guiding our team of writers. Her combination of professionalism and approachability makes working together super easy and fun!”

    - Marisa T., HI Canada 

What I do

Newsletters

Blog posts

Sales pages

Website copy

Instagram copy

SEO articles

Editing

Selected client projects